The GeoDesign Little Red Book is ready to teach a generation of students what won’t work in the
commercial sector.
Cutting edge maps have pushpins on them.
Basically Esri’s ArcGIS Online is Google My Maps, but with $10,000 client software. Creating a map to share with Esri’s online APIs doesn’t make it content management. There is no geneology of data, no lifecycle to the product. Just some simple polygons or pushpins on a map that at its core isn’t what customers want. The biggest reason why Esri is pushing ArcGIS Online so much is that Google Earth Builder is a direct play toward some vision that Esri has to where GIS may go in 2012/2013.
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