Last week Berg Insight published the new report Mobile Navigation Services – 4th Edition, which is a comprehensive market report analysing the latest developments on the global mobile turn-by-turn navigation market.
The number of active navigation service users, i.e. those that have used a navigation service at least once per month, reached an estimated 44 million worldwide at the end of Q2-2010. Berg Insight forecasts the number of active users to surpass 60 million in Europe and 50 million in North America respectively in 2015. In other parts of the world, handset-based navigation services are likely to become the main form of personal navigation solution already in the next few years and total active users is expected to reach 85 million at the end of 2015.
The main distribution channels for handset navigation services include mobile network operators, handset vendors, on-device application stores and various forms of content providers. At the end of Q2-2010, about 65 percent of the global active user base subscribed to a service marketed by a mobile operator and 15 percent used a service bundled with a GPS handset. The arrival of app stores has created a new channel to reach a broad audience of handset users. More than 15 percent of active users of mobile navigation services have downloaded their application from an application store.
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