Sunday, September 14, 2014

Citizen Sensor - StormTag


StormTag Is A Waterproof Weather Sensor That Wants To Help Crowdsource Hyperlocal Forecasts


Hong Kong-Based Financial Startup WeLab Raises $14M Series A From Sequoia And TOM Group




StormTag is a key-fob sized sensor for measuring weather data that’s 
designed to contribute to a crowdsourced network of other sensors to 
map aggregated weather data and offer localized predictions. It works 
with Bluetooth LE smartphones and tablets to sync its data back to the 
cloud where users can view weather info in an app.

The StormTag sensor come in two versions: the basic StormTag, which 
includes a temperature and barometric pressure sensor and costs $25; 
or the $35 StormTag+ which also includes a humidity sensor, UV 
sensor, and on-board memory so it can log data for as long as the battery
 lasts and sync it later to a phone or tablet.

StormTag is currently a prototype while its makers run a Kickstarter 
crowdfunding campaign to get the device to market — aiming to ship 
to backers in November.

Flagship smartphones are getting increasingly sensor packed these days. S
amsung added temperature, pressure, and humidity sensors to its Galaxy S4 
device last year, for instance, giving it the ability to measure weather data. 
But there are plenty of lower priced handsets that don’t have such a fancy 
array of sensors — which means there’s scope for a standalone device that 
contains the necessary hardware and syncs with a smartphone to ferry its 
enviro data load up into the cloud.

Add to that, phones are often kept tucked away in a bag or pocket, rather than 
deliberately left exposed to the elements, so a standalone sensor for 
environmental data logging makes some sense.

StormTag is aiming to be such a standalone device — competing with the
likes of CliMate. Both devices are currently raising funds on Kickstarter, 
but StormTag has already more than doubled its original funding target 
of $17,500, so has the money to make it to market in the bag already — 
still with well over a month of its crowdfunding campaign to run.

StormTag is another hardware project from Jon Atherton, whose prior 
successfully crowdfunded creations include the YuFuNota and JaJa styli, 
and – more recently – an e-ink Bluetooth bedside clock, called aclock.

Atherton says he’s recycling some of the parts used in the YuFu stylus for 
StormTag — specifically the pressure sensitive electronics — which has 
allowed him to bring the StormTag to market with a relatively low funding 
target. CliMate, by comparison, is shooting for a $50,000 raise.

Atherton is also partnering with crowdsourced weather map WeatherSignal 
so users of StormTag get access to data being generated by WeatherSignal’s 
network of environment-sensor equipped Android phones from the get-go, to 
help circumvent the problem of needing a large uptake before StormTag 
starts generating useful data. It also means he doesn’t have to build his own 
app since WeatherSignal will be taking care of the end-user software.

“WeatherSignal already have a large body of data — and we will be adding t
o that with users of iOS other Android devices that don’t have inbuilt sensors,” 
says Atherton, nothing that the WeatherSignal app has 50,000 active devices, 
and 230,000 total installs.

“Globally, WeatherSignal is averaging out at just around 2 million readings 
per day. Note — each reading is a timestamped, geolocated set of sensor 
readings — so a single reading covers many sensors, so there are several 
million data points per day already stored in WeatherSignal. So StormTag 
builds on this WeatherSignal data.”

Atherton is giving the StormTag crowdsourced weather project a two-year 
timeframe to build into a really useful hyperlocal weather forecasting ecosystem.

“My two year target is to have accumulated enough historic data that we can 
do useful predictions using just one StormTag — we’ll also be building out 
the crowd sourced weather predictions and mapping,” he says, adding: “In the 
interim, we’ll be delivering some fantastic data to our users, as well as hyper 
local readings.”

The StormTag has a hole in it so it can easily clip onto keys or clothing, and 
is being designed to be waterproof so it can be used outdoors in scenarios 
like skiing or boating.

With StormTag’s funding target already met, Atherton says he’s kicked off 
the production process already – and reckons he’ll be able to deliver it to 
backers earlier than scheduled

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