New stats from GfK reflect the unstoppable rise of the smartphone – especially those with cameras in them.
GfK estimates around four out of five mobile or smartphones sold around the world have a built-in camera. It says that sales of models with a resolution above five megapixels rose from 17 per cent in the first half of 2011 to 27 per cent a year later. In Europe, these devices represent around 40 per cent of all phones sold.
The driving force behind these shipments is the ability to upload images from anywhere into social networks – and this makes them more attractive than regular standalone digital cameras.
A similar impulse is driving sales of devices with HD video. During the second quarter of 2012, one in six smartphones in Europe had this technology. A year earlier, the share was under three per cent.
On a more general basis, GfK, says more than 650 million smartphones have been sold, up 50 per cent year-on-year. Devices costing more than €150 now account for 80 per cent of global mobile phone sales.
The trend is obviously more advanced in the US and Europe, but new markets are catching up. In Latin America, for example, during the first six months of this year, one in five mobile phones bought was a smartphone. This compared with one in seven in 2011.
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