295 Million Smartphones in 2010

Bloodbath update for December, as we await EOY data for 2010

from Communities Dominate Brands by Tomi T Ahonen

The year 2010 turned out to be a massive bloodbath in smartphones, even more so than what I had expected. I have been doing periodic 'bloodbath updates' on this blog during 2010, and also giving quarterly final numbers as the final official numbers have come out. As we now await the quarterly results for the Christmas-period quarter for the major brands, lets catch up with many Bloodbath-related stories that you may have missed. I will go through them in order of the market share sizes.

I am modelling the year now to end at 295 million smartphones. To reach that, the Q4 numbers need to hit pretty close to 100 million (up from record-setting Q3 when they sold 80 million). We'll know in February whether this number was reached, breached or not.