Pew: 28% of US adults use location apps, 58% on smartphones
updated 02:40 pm EDT, Tue September 6, 2011
Only a slice of these have ever used a check-in service like Facebook Places, Foursquare, or Gowalla, however. Where 23 percent of all adults (55 percent of smartphone owners) had either used maps or a local recommendation service like Yelp, just four percent of adults and 12 percent of smartphone users opted for the same.
Only a few ever let their devices geotag posts, at seven percent of adults. Those who use social networking frequently were more likely to opt for it at 14 percent.
Pew was careful to put smartphone use in context and noted that it still represented a minority, albeit a significant one, in the US. Although 83 percent of Americans have a cellphone, only 35 percent of the population has a smartphone. Smartphone use has been expanding rapidly in the US but is still largely a bubble where certain services are used much more than elsewhere.
Only a few ever let their devices geotag posts, at seven percent of adults. Those who use social networking frequently were more likely to opt for it at 14 percent.
Pew was careful to put smartphone use in context and noted that it still represented a minority, albeit a significant one, in the US. Although 83 percent of Americans have a cellphone, only 35 percent of the population has a smartphone. Smartphone use has been expanding rapidly in the US but is still largely a bubble where certain services are used much more than elsewhere.
Read more: http://www.electronista.com/articles/11/09/06/pew.study.shows.rapid.takeup.of.location.apps/#ixzz1XD6pqydq
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