Smartphones and Tablets Replacing Alarm Clocks, GPS Devices & Digital Cameras, According to Mobile Survey
A recent mobile survey conducted by Prosper Mobile Insights™ included 149 smartphone and tablet users from the SSI Panel who completed the survey on their devices. The survey was collected from 6/22 - 6/27/11. 41% of the sample was male while 59% was female, and the average age of the sample was 39. The data reveals that many consumers are replacing “older” technology devices with smartphones and tablets, and the majority would be comfortable using their smartphone or tablet like a credit card to make purchases in a store...Over half of smartphone and tablet owners say they would be somewhat or very comfortable using their device to make a purchase in a store
Worthington, OH (PRWEB) July 06, 2011
Smartphones and tablets, loaded with features and apps, are
replacing other technology devices for many consumers, according
to a recent mobile survey conducted by Prosper Mobile Insights™
among smartphone and tablet users on their devices. A
majority of smartphone/tablet users say their mobile device
has replaced a traditional alarm clock (61.1%) and a GPS
device (52.3%). 4 in 10 smartphone/tablet users say their
mobile device has replaced a digital camera (44.3%), a
personal planner (41.6%) and a landline phone (40.3%).
More than a third no longer need a separate MP3
player (37.6%) or a video camera (34.2%).
Smartphones and tablets, loaded with features and apps, are
replacing other technology devices for many consumers, according
to a recent mobile survey conducted by Prosper Mobile Insights™
among smartphone and tablet users on their devices. A
majority of smartphone/tablet users say their mobile device
has replaced a traditional alarm clock (61.1%) and a GPS
device (52.3%). 4 in 10 smartphone/tablet users say their
mobile device has replaced a digital camera (44.3%), a
personal planner (41.6%) and a landline phone (40.3%).
More than a third no longer need a separate MP3
player (37.6%) or a video camera (34.2%).
Replaced by Smartphone or Tablet
Alarm Clock: 61.1%
GPS: 52.3%
Digital camera: 44.3%
Personal planner: 41.6%
Landline phone: 40.3%
MP3 Player: 37.6%
Video Camera: 34.2%
Newspaper: 28.2%
Radio: 27.5%
Desktop/Laptop Computer: 24.2%
Gaming device: 20.8%
Books: 20.1%
Internet service at home: 19.5%
DVD Player: 14.1%
GPS: 52.3%
Digital camera: 44.3%
Personal planner: 41.6%
Landline phone: 40.3%
MP3 Player: 37.6%
Video Camera: 34.2%
Newspaper: 28.2%
Radio: 27.5%
Desktop/Laptop Computer: 24.2%
Gaming device: 20.8%
Books: 20.1%
Internet service at home: 19.5%
DVD Player: 14.1%
Source: Prosper Mobile Insights™ Mobile Survey, June-11
For a full, complimentary report, click here.
It is no surprise that smartphones and tablets can easily take the
place of other devices or media outlets, but can they replace a
wallet? 57.7% of smartphone and tablet owners say they would
be somewhat or very comfortable using their device to make
a purchase in a store. 22.8% are unsure while 19.5% would
be not at all or not very comfortable using this new “swipe
technology.”
place of other devices or media outlets, but can they replace a
wallet? 57.7% of smartphone and tablet owners say they would
be somewhat or very comfortable using their device to make
a purchase in a store. 22.8% are unsure while 19.5% would
be not at all or not very comfortable using this new “swipe
technology.”
Despite innovative new gadgets, thousands of apps and a
growing number of uses for new mobile devices, consumers
still say reliable service is key. A vast majority (77.9%) of
smartphone/tablet users say the best service is more important
than the newest technology (22.1%).
growing number of uses for new mobile devices, consumers
still say reliable service is key. A vast majority (77.9%) of
smartphone/tablet users say the best service is more important
than the newest technology (22.1%).
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