Mobile Video On The Rise, But Still Only A Fraction Of All Usage
Figures to be released by Nielsen indicate that the number of people watching all forms of mobile video in the U.S. has increased by 43 percent over the last year, and people are watching for longer, too. mocoNews.netreports.
In its latest State of the Media report on mobile video usage, Nielsen says that 22 million people accessed some form of mobile video in Q2 2010, compared to 15.3 million in the same quarter a year earlier.
Included in the figures are people who viewed mobile videos in apps, over the web, subscription-based services and downloads.
The growth here is outpacing that of general mobile subscriber growth, which is very saturated in the U.S.
Read full report.
No comments:
Post a Comment