Wednesday, December 29, 2010

1.3 Billion Mobile Phones Last year

Lets Understand the Mobile Phone Market, installed base and smartphones vs dumbphones

The PC industry sells a little over 300 million PCs this year. That includes all desktops, laptops, notebooks, netbooks and the tablet PCs like the iPad and Kindle. A little over 300 million sold per year. Similarly television sets sell in that scale, about 300 million per year. And DVD players sell in the 250 million range annually. These are the global giants in electronics, the others of our favorite gadgets, like videogaming consoles or digital cameras or MP3 players like the iPod, sell in far smaller numbers per year. Except for one gadget. The mobile phone. The world sees sales of 1.37 Billion mobile phones sold in just this past year! You see why I am so excited about this industry? Just smartphones alone will sell very close to 300 million units this year, and yes, next year more smartphones will be sold than all types of personal computers, combined.

While we are on those smartphones, this is a big milestone year for the smartphone. For the first time, in 2010, the total value of the smartphones sold, exceeded the value of dumbphones sold. And the market is tipping very lop-sidedly to the smartphones, due to both the incredible growth in smartphones this year - while the overall handset industry grew by 10% in units sold, the smartphone market sector grew by 71%. So today 60% of all handset sales revenues come from smartphones. yes, you have to sell more than 4 dumbphones to earn about the same as one smartphone.

Most phones in use worldwide today have a full HTML browser - even in the Emerging World, seven out of ten phones in use has an HTML browser. And if the developer can offer the intended service on a basic browsing experience, the more basic WAP browser is on more than nine phones out of ten worldwide.

Memory cards. Two thirds of all phones in use worldwide now have a memory card slot. That is a lot of capability to swap data without worrying about cellular network charges. And yes, while WiFi is spreading (18% of all phones in use have WiFi), the far bigger wireless connectivity is of course Bluetooth - 64% of all phones in use have that ability. If you want to listen to music on a phone, or watch a video, you don't need a smartphone. Six out of ten phones globally has a media player

And on the camera resolutions, VGA cameras still are the biggest category, but 1 megapixel cameras are rapidly catching up, and almost one out of five phones in use has a camera resolution of 3 megapixels or better. How many is that? Try 800 million cameraphones, thats nearly 12% of the planet's population, who have such a good phone in their pocket, that it has a 3 megapixel camera on it, or better

WorldWide Price Range and Market Share by Handset Type
Premium smartphones costing over $450 = 5%
Standard smartphones costing between $250 - $449 = 9%
Low-cost smartphones and premium featurephones costing $100 - $249 = 17%
Low-cost featurephones costing between $50 - $99 = 24%
Ultra low-cost basic phones costing under $50 = 45%


No comments:

Post a Comment