Hasselblad H4D-31 cuts the entry price for medium format excellence to $13k
posted Sep 22nd 2010 5:54AM
Hasselblad intros Ferrari-branded H4D camera, refuses to talk pricing (hands-on)
The big news out of Hasselblad this morning was the new entry(ish)-level H4D-31 at just under €10,000, with theCFV-50 adding yet another option in the higher-than-high-end category. But what really caught our eye was the flashy red version that popped up just as the press conference was concluding. We were told that Hasselblad had teamed with Ferrari in order to create a limited run of Ferrari-branded H4D medium format cameras, and the model on-hand had just received approval from Ferrari's paint squad yesterday. Yeah, it's like that. As for detailed specs? Fuhgetaboutit. And as for pricing? "You'll have to speak with Ferrari on that" was that line that we were fed. Only 499 of these beauties will ever be produced, and czars you never knew existed are phoning in their orders from the Seychelles right now. But hey, at least we had our camera (a lowly D3S) ready when it was unlocked from its carbon fiber box for a grand total of 30 seconds, right? Indulge yourself below -- but don't go getting too cocky, okay?
Hasselblad CFV-50 adds 50MP digital sensor to your V-System camera
We know you're a hardy crowd and aren't impressed by mere megapixels, but how about this: the 50MP sensor inside Hasselblad's new CFV-50 digital back is physically twice as large as a full-frame imager. Yeah, now we've got your attention. Intended as the attachment that finally makes film shooters break down and go digital, the CFV-50 comes with Hasselblad's DAC lens correction features that'll hunt down and ruthlessly obliterate any distortion, vignetting, lateral chromatic aberrations, or stray feelings of buyer's remorse. Yours for only €11,990 ($15,750) plus whatever taxes your local bureaucrat elects to slap on top. Full press release and a closeup of the CFV-50 await after the break.
Update: We managed to stop by the outfit's booth here at Photokina and snag a quick hands-on. Man, does thing feel retro.
Hasselblad outs H4D-31 and CFV-50, preps 200MP cam for 2011 http://www.electronista.com/articles/10/09/22/hasselblad.unveils.3.camera.systems.at.photokina/
Hasselblad swept through a series of new medium format camera systems at the Photokina show along with a tease of a 200-megapixel camera next year. The H4D-31 is one of the company's cheapest ever complete cameras and shoots at 31 megapixels while still sharing all the features of the larger models, including the off-center focusing adjustment that defines the H4D line. It will cost 9,995 euros ($13,416) with either an 80mm prime lens or a CF-mount lens adapter to use existing Hasselblad optics.
Also on tap is a special Ferrari Edition of the H4D system. Hasselblad hasn't provided specifications, but it will come in a rosso fuoco color new to Ferrari itself. Much like the Ferrari Enzo, just 499 models will be made and don't have a publicly listed price.
Those using the V-system cameras can now add the CFV-50 digital back. It captures at its namesake 50 megapixelss and autocorrects for barrel distortion, chromatic aberration, vignetting and other effects that a film system wouldn't catch. It costs 11,990 euros ($16,094).
The 200-megapixel camera is actually an extension of Hasselblad's existing technology, the company said. Company product development lead Peter Stig-Nielsen explained to CNET and others at Photokina that it would be an improvement of the H4D-50 Multi Shot that moves the pixels just half a step away versus the full shifts of today but produces four times as many pixels. Moving to the higher resolution is demanding enough that Hasselblad is introducing two new lenses, a 50mm f3.5 lens (2,999 euros or $4,006) and a 120mm f4 macro (3,420 euros or $4,570), with enough optical quality to guarantee sharpness to the very edge of the lens.
Shipments of the new flagship will start in early 2011 and should see the H4D-50 Multi Shot upgradeable to the new approach.
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