Thursday, June 17, 2010

Smartphone Growth

Report: Mobile Searches Estimated To Grow To 20 Percent Of Total By 2012

This year, Sandler estimates there will be 374 million people with smartphones, increasing to 766 million in 2012. Consequently, the number of smartphone searches will grow from 157 billion to 586 billion (up from 35 billion two years ago). The comparable number of searches on PCs this year will be 1.3 trillion, growing to 1.6 trillion in 2012. Any way you look at it, mobile searches will become a significant portion of total searches within two years. But how much will those searches be worth? That is still a guessing game at this point.

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